BTS #Billboard #YouTube No.1 in boy band brand reputation in July



(Where other groups are mentioned I will place a placeholder because this is solely for bts)

Group BTS topped the boy band's brand reputation in July 2020.


The Korea Research Institute for Corporate Reputation measured 48,283,289 boy group brand big data from June 9, 2020 to July 10, 2020 through consumer behavior analysis, and measured the participation index, media index, communication index, and community index for boy group brands. Compared to 45,754,990 brand big data in June, it increased 5.53%.

The Brand Reputation Index is an indicator created through brand big data analysis, finding out that consumers' online habits have a great impact on brand consumption. Analysis of boy group brand reputation can measure positive and negative assessment of boy group, media interest, and consumers' interest and communication volume. The analysis of brand monitor of 100 brand reputation editors was also included.

Top 30 boy band brand reputation rankings for July 2020 are [this goes consecutively, so whoever is first is #1]  BTS, [other groups]


The brand BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) were analyzed to have a brand reputation index of 9,596,339, with the participation index 2,112,880 Media Index 2,926,848 Communication Index 2,311,308 Community Index 2,245,304. Compared with the brand reputation index of 8,562,921 in June, it rose 12.07%.

[other groups]

Koo Chang-hwan, director of the Korea Institute for Corporate Reputation, said, "As a result of big data analysis in July 2020, the BTS brand topped the list. The boy group brand category rose 5.53 percent compared to 45,754,990 brand big data in June. According to detailed analysis, brand consumption fell 14.66%, brand issues fell 3.37%, brand communication rose 4.74%, and brand spread increased 39.99%."

"The BTS brand, which ranked first in big data analysis in July 2020 in boy band brand reputation, was highly analyzed as 'Record, Break, Participate' in link analysis. Keyword analysis showed that 'Billboard, YouTube, and Album' were highly analyzed. In the positive maintenance rate analysis, the positive ratio was analyzed at 80.13%. BTS According to the three parts of the brand, brand consumption fell 15.38 percent, brand issues rose 25.46 percent, brand communication rose 21.45 percent, and brand proliferation rose 22.69 percent."

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