[BTS Feature] Netflix, YouTube's Competitor Is Original Content, Popular?



Link to article

While the amount of time spent on video is increasing, the time spent watching TV, which allows users to "professionally," is inversely proportional to that. This is because platforms for watching videos have now expanded to mobile and PC as well as TV. With these changes, the trend has been tilted toward video streaming services, or OTT services. According to the "2019 Broadcasting Media Usage Behavior Survey" conducted by the Korea Communications Commission last year, 52 percent of respondents said they were using OTT services, and the current figure can be expected to be even higher as the number of users of major OTT services has surged in the wake of the Covid 19. What is the secret to the popularity of OTT services? Although there is an advantage of being able to watch as many videos as needed at any time as possible, experts all cite "this" as the competitiveness of OTT services. It is the original content.

exulted with original content
Netflix


Netflix is the first place to be mentioned when you think of the original contents of OTT service. It is said that "I subscribe to Netflix because of the original content," and the number of original content is large and the quality is excellent. The content genres include dramas, sitcoms, documentaries, movies, animations and entertainment, and the production countries are diverse, including Korea, the United States, Britain, Mexico, Brazil, Australia, Japan, China, France and India.

[ mention of other services ]


If you're an idol fan,
YouTube Premium


The original content of other OTT services encompasses various genres, such as movies and entertainment programs, YouTube Premium's documentary, which deals with the stories of famous stars, is popular. [examples of other artists] was also exclusively released to YouTube premium users. BTS's growth documentary, BTS: Burn the Stage, was also later produced as the film "Burn the Stage: The Movie," attracting more than 300,000 viewers in Korea.



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