BTS Jimin, topped the personal brand reputation ranking chart for July At number 1


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Boy Group's Personal Brand Reputation July 2020 lResults... First place BTS Jimin, third place BTS Jungkook

According to the analysis of data in July 2020, the boy group's personal brand reputation was analyzed in order of 1st place, BTS Jimin, 2nd place, EXO, Chanyeol, 3rd place, and Jungkook. 

In order to analyze data of boy group's personal brand reputation, the Korea Institute for Corporate Review extracted 92,870,264 brand big data from 630 individual boy group members from June 17, 2020 to July 18, 2020 and analyzed the brand reputation index with the participation index, media index, communication index and community index created with the behavioral analysis of consumers on boy group's individual brands. Compared to the 106,260,112 data of boy band's personal brand reputation in June 2020, it decreased by 12.60%.

The Brand Reputation Index is an index created through brand data analysis, finding that consumers' online habits have a great impact on brand consumption. Through the analysis of the boy group's personal brand reputation, we can measure the positive and negative assessment of the boy group's personal brand, media interest, and consumers' interest and communication volume. The analysis of boy group brand reputation included the brand valuation analysis, which measured brand influence, and qualitative evaluation of brand reputation monitor.

BTS Jimin brand ranked first with the participation index 844,416 Media Index 1,539,816 Communication Index 1,903,040 Community Index 1,817,500, and the brand reputation index was 6,104,773. Compared with the brand reputation index of 6,806,289 in June, it fell 10.31%. 

Third place, the BTS Jungkook brand was analyzed to have a brand reputation index of 4,121,974, with the participation index of 427,368 Media Index 1,290,707 Communication Index of 1,181,696 Community Index of 1,222,203. Compared with the brand reputation index of 4,752,631 in June, it fell 13.27%. 

In fourth place, the BTS V brand was analyzed to have a brand reputation index of 3,950,794 with a participation index of 571,623 Media Index of 1,214,955 and a communication index of 972,749 and a community index of 1,191,468. Compared with its brand reputation index of 4,309,379 in June, it fell 8.32%. 

Director of the Korea Enterprise Reputation Institute, said, "As a result of the analysis of the boy band's personal brand reputation in July 2020, BTS Jimin brand topped the list. According to the analysis of the boy group's personal brand category, the number decreased by 12.60% compared to the boy group's personal brand reputation of 106,260,112 in June 2020. According to detailed analysis, brand consumption fell 25.48 percent, brand issues rose 4.94 percent, brand communication fell 10.28 percent, and brand diffusion fell 28.87 percent." 

"The BTS Jimin brand, which topped the boy band's personal brand reputation, had a high "record, break, and unrivaled" in link analysis, while the keyword analysis showed a high "Billboard, Oricon, and hashtag." "In the positive maintenance ratio analysis, the positive ratio was 83.50 percent," said a brand analysis. 

The Korea Research Institute for Corporate Reputation (http://www.rekorea.net) measures and publishes the brand reputation index through a big data reputation analysis of Korean brands. The July analysis of the boy group's personal brand reputation was conducted through brand data analysis from June 17, 2020 to July 18, 2020.

The 100th-largest brand in the boy band's personal brand reputation in July 2020 is BTS Jimin, BTS Jungkook, BTS V, BTS Suga, BTS Jin, BTS RM, [other groups]

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