BTS 'Love Yourself' album package design won 'Reddot Design awards 2020'



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The group "BTS" was also recognized the quality of the album package design. 

According to his agency Big Hit Entertainment on the 28th, the album package design of the BTS "Love Yourself" series won the Award in the brand & communication category of the "2020 Red Dot Design Awards."

The Love Yourself package, which was released with a total of three albums from 2017 to 2018, was recognized for its high completeness for its design that implicitly and organically expresses the stories and messages contained in each album. 

The Red Dot Design Awards is a world-renowned design award ceremony that has been famous for 66 years since 1955. Again, companies and organizations from 50 countries around the world submitted about 7,000 works and were judged. 

"The design of the 'Love Yourself' package compares the excitement of starting love, the pain of facing false love, and the narrative that goes through the series, which is the beginning of true love," Big Hit said. 

"Love Yourself Wonder," which was only shown in the music video, is a bud just before the flower blooms, the mini-album "Love Yourself Her" is in full bloom, and the third full-length album "Love Yourself Tear" is shaped with falling petals. 

The repackaged album "Love Yourself Answer" expressed the remaining petals in hologram-colored hearts. Hearts symbolize self-esteem and self-esteem that have finally come to be realized. 

Another characteristic of this design is that the albums of Her, Tear, and Answer were released in four versions each, and a total of 12 album covers, ALL CDs and photo cards will lead to an image.

Meanwhile, BTS's "Love Yourself Tear" was the first Korean album design to be nominated for the 61st Grammy Awards' Best Recording Package award last year.

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