Japan falls to the charm of 21st Century Beatles BTS
Asahi Shimbun reports on secret analysis.
TV Tokyo holds an unusual one-hour special broadcast.
Asahi Shimbun reported on the 6th that the seven-member idol group "BTS" was introduced as the "21st Century Beatles."
Japanese media are paying keen attention to BTS, a seven-member boy band. While influential dailies have published special articles analyzing the secret of the popularity of BTS, terrestrial broadcasters have set up special broadcasts exclusively for BTS. This is a far cry from the atmosphere two years ago, when the two countries canceled their appearances one after another due to deteriorating bilateral relations.
On the 6th, Asahi Shimbun covered an article on analyzing the popularity of BTS as a head story of its planning section. It was reported that the Korean songs dominated the world market even though they were not from the influential agency. In particular, he introduced BTS as the 21st century Beatles, referring to the term "The Beatles", which is a reference of "The British Invasion" (which refers to the success of British culture in the U.S.) in 1964. [Just like What BTS has done with Kpop worldwide, now they also Join their own Genre]
On the 6th, Asahi Shimbun covered an article on analyzing the popularity of BTS as a head story of its planning section. It was reported that the Korean songs dominated the world market even though they were not from the influential agency. In particular, he introduced BTS as the 21st century Beatles, referring to the term "The Beatles", which is a reference of "The British Invasion" (which refers to the success of British culture in the U.S.) in 1964. [Just like What BTS has done with Kpop worldwide, now they also Join their own Genre]
As the key to the success of BTS, he pointed out that all members participated in the song and contained their own messages, such as social messages and internal stories. In addition, he analyzed that many fans sympathize with the message he sent from his message two years ago, when BTS said that he should learn to love himself at UNICEF's event held at the U.N. headquarters in New York.
TV Tokyo also organized a one-hour special broadcast called " BTS Map Of the Soul 7 ~ Journey " for BTS only. It is rare for a famous Japanese singer to have a solo special broadcast before his comeback.
Now, BTS is set to release its fourth album " Map of the Soul : 7 ~ The Journey." The first single released on the album, ' Stay Gold, ' topped the global music site iTunes in 84 countries.
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