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Big Hit Entertainment (hereinafter Big Hit) has unveiled the results and plans of its affiliated labels and various business strategies from its sales in the first half of the year.
Big Hit posted an hour-long video of "Big Hit Company Briefing with Community in the Second Half of 2020" on its official YouTube channel on the 13th afternoon.
Bang Si-hyuk, chairman of Big Hit, who opened the briefing session, said, "In the first half of 2020, not only Korea but also the whole world had a hard time. Big Hit also faced an unexpected crisis. It wasn't particularly easy this time. Every moment was a crisis and a crisis," he said, referring to BTS's world tour.
"The plan for the world tour, starting in Seoul in April, has been completely revised, with 16 tours to the U.S., seven tours to Europe and Asia to wrap up the year beautifully," he said. "The artists and the company felt the same way as the fans felt sorry for us," he said. "So I tried to give comfort and hope through music and artists." Such efforts resulted in 294 billion won in consolidated sales and 49.7 billion won in operating profit in the first half of this year. This is the result of generating profits in various areas," he said, introducing first-half results.
(Other groups are mentioned as well as business info relating to all therefore to make sure you’re getting bts info I’m skipping it out)
Seo Woo-seok, stressed that Big Hit's own platform Weverse, which marks its first anniversary, is the center of "Big Hit Ecosystem" that combines labels, business and global fandom, and provides a fandom-tailored service with Big Hit, a company that understands artists and music well.
CEO Seo explained that Weverse is not just a place where various services and fandom activities are added, but a space where synergies of intensive, sustained and expanded are created. They say that artists, fandom, content and services will be "intensive," the ecosystem will be "continued" solidly with membership services and exclusive content, and the structure will be "expanded" as new content and fandom activities build up and convergence and synergy between disparate industries are added.
At the same time, there was talk about BTS's on-the-spot performance "Bangbang Concert The Live," which took place in June.
"We have moved ticket booths, product sales booths, concert halls and auditoriums from large offline stadiums to platform Weverse," said Global CEO Yoon. "Bangbang Concert The Live" was held on Weverse, including watching performances, purchasing tickets and official products, and linking cheering sticks. This is another innovation that has been created within the Big Hit ecosystem."
In addition, news of BTS's October performance 'BTS MAP OF THE SOUL ON:E', which will be held online and offline, was announced here. "You can look forward to the 'MAP OF THE SOUL: 7' performances that will be presented to fans after a long wait," said Global CEO Yoon. "I hope it will be a great gift for both BTS and ARMY who have missed each other."
In addition, Big Hit announced new contents that will be introduced through the combination of different industries. Along with the Korean language learning textbook "Learn! KOREAN with BTS," a mobile rhythm game where you can enjoy the music of Big Hit Labels artists in a new form, and a game teaser using the BTS Worldview with Netmarble were also released.
At the end of the briefing session, Chairman Bang sent a message saying, "Big Hit will focus on 'Connect', which contains sincerity to comfort and impress fans with better content, to find an evolving answer in both label and business."
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